Small percentages of committed revenue are still large numbers.

Three numbers, multiplied

Factor	Where it comes from
New patients booked per week	Your answer — midpoint of the range you pick
× estimated friction-loss rate	Conservative lookup keyed to your Intake Score — capped at 20% even at the worst scores, because paperwork is one contributor among several
× value of one new patient relationship	Your answer

A counseling practice booking 10 new clients a week, scoring in the "Leaking" band (10% friction loss), at a $2,500 average relationship: 10 × 4.3 × 10% × $2,500 ≈ $10,700 a month dissolving in the gap your intake is supposed to manage. Note the close rate isn't in the table — it's 1.0, because a booked first visit is committed revenue, and this door counts only the committed.

We do not claim paperwork is the only reason first visits fail. The estimate prices the share your intake coverage controls, at deliberately conservative rates, labeled in every report. The measured discovery maps your real path.

The chair-time cost that rides along

Unfinished intake that survives to day-of costs a second way: the 20 minutes of clipboard time that pushes the schedule, shortens the first appointment, and starts the clinical relationship with an apology. Practices measure that as "running behind." It's intake debt, collected at your most expensive counter — provider time.