What practices ask us.

Rarely OVER it — because of the gap it fails to manage. A booked new patient crosses days of cooling resolve before day one; intake is the only touch most practices place in that gap, and a day-of clipboard or a print-and-scan PDF adds weight exactly where courage is thinnest. This door's math is deliberately our most conservative for that reason — and still lands in four figures monthly for most practices. The free score takes three minutes.

Agreed, and the fix never asks you to. The wall is almost never the CONTENT; it's the delivery — day-of instead of at-booking, printable instead of phone-finishable, unwatched instead of tracked. Compliance rides along happily in a good path.

Sister doors: The Empty Chair defends ALL bookings with confirmations, reminders, and backfill. This door covers the NEW patient's specific gap — the paperwork wall between booking and the first visit, which existing patients never face. Practices leak at both; the assessments sort which is worse for you.

More. The courage to book therapy was expensive, the first-session gap runs longest, and intake questions touch tender territory. A short, warm, phone-finishable intake with a human fallback is clinically relevant kindness — and it shows up in first-session show rates.

Practices where new patients complete intake before care: counseling and behavioral health, medical and specialty clinics, dental, PT and chiro, pediatrics. If a first visit involves forms, it fits.

Owning digital intake and having a frictionless path are different facts — the most common finding is good software delivering a 40-minute form via a portal login, day-before. The measurement walks what your patients actually experience, whatever tool serves it.

Some won't, and a good path keeps the paper and phone-call options warm for them. But "our patients won't" is usually an assumption standing in front of a measurement — completion data by age routinely surprises practices. Offer the phone-native path; keep the fallbacks; measure who uses what.

No. Test bookings are personas we control, forms get obvious test content, and everything is marked and removed after the window. We measure your path, never your patients.

Ten questions: practice type, new-patient volume, how intake is delivered and completed, timing, real form burden, stall recovery, ownership, patient value. You get a 0–100 score, four axis scores worst-first, and a written report with a monthly friction estimate from your own numbers.

The written analysis is produced by Claude, an AI model, from your answers and computed scores only — every claim traces to something you said. The scoring is published, deterministic math. We name the AI because it's true.

With your written permission, test bookings enter your real flow over five business days, and we log the new-patient experience end to end: when materials arrived, in what format, real minutes-to-complete on a phone, what a deliberate stall triggered. Timestamped at the source. Then the measured path beside your self-reported one, and a working session.

They're cancelled properly before visit day — which itself measures your cancellation flow — and every probe is identified to you after the window closes.

A vendor's demo concludes you need the vendor. The $500 buys a walk of YOUR path from a party with no forms product to sell — if your intake is smooth, "confirmed, here's proof" is the deliverable, and the engagement can end there.

Builds start at $2,500, quoted in writing after the discovery, scoped to your actual wall — which sometimes means configuring the intake tools your EHR already includes. The floor is published because hidden prices waste everyone's time.

You have the report and the estimate. Strong score — keep it, you're done. Leaking score — the report's next step is the discovery, booked and prepaid online in one step. No sales sequence beyond three emails that end on schedule.

The discovery is priced to stand alone, so "your intake is smooth" is a deliverable we can afford. Every finding carries timestamps you can check. And this door's estimate runs deliberately conservative — understating is our tell.

Don't — verify. The score is free and shows its work. The discovery is $500 against timestamps you can inspect. Every step is sized so you're never trusting us past the evidence in hand. Who we are: about page.